Becoming a professional marketing consultant and starting your own marketing consultancy has enough purpose behind it to justify the undertaking. However, anytime a business is built, a strong financial analysis on the business model should be completed to ensure it will succeed and be highly profitable. We will review within this course a financial projection over the first five years. The path from ground zero to having an operable marketing consultancy is not exactly a short road. However, the path will prove worth traveling. All the marketing consultancy startup tasks, software and legal measures are reviewed and outlined.

This course presents a simple way to categorize your time into task-oriented levels of involvement that reflect in your pricing model. The involvement levels presented in this course will directly correlate to billable consulting services. This course is a must for any marketing agency or marketer looking to establish their own consultancy and provides the infrastructure to have full transparency between client and vendor.

First, you learn how to audit existing SEO marketing campaigns. Then you will learn how to create a SEO marketing blueprint. Next is sourcing and aligning with SEO software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party SEO provider into and execute marketing campaigns.

SEO is a very risky marketing medium and there is no right way to run an SEO campaign. Business owners need you to step up and provide them the consulting they desperately need to navigate through the rough and dangerous SEO waters. Be the best SEO marketer you can be with AMI’s SEO consulting to consultancy education.

First, you learn how to audit existing websites and make the decision to advise them to rebuild their website or simply modify existing elements. Then you will learn how to create a website blueprint. Next is sourcing and aligning with web design software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the design campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party web design provider into and execute design campaigns.

Most marketing companies will claim that building websites is the biggest pain and problem they have. There are numerous reasons why many marketing agencies stay entirely away from web design. As a consultant you can integrate your services with web design providers, eliminate the hassle and make sure your client has the best website they can afford. Be the best web design consultant you can be with AMI’s website consulting to consultancy education.

First, you learn how to audit existing paid advertising marketing campaigns. Then you will learn how to create a paid advertising marketing blueprint. Next is sourcing and aligning with software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant. It also provides a universal marketing structure to fit any 3rd party paid advertising marketing provider into and execute marketing campaigns.

Unfortunately, the vast majority of paid advertising campaigns never return a positive marketing ROI for the client. The most common reason a service provider will give is, you need to spend more money. Many business owners end up spending a tremendous amount of money on paid advertising without ever producing a positive ROI. It is your responsibility to change this and this course will give you the power to do just that.

Without a doubt, one of the most daunting tasks to consulting any business in relation to anything regarding marketing, is getting a clear picture of where they stand from a traffic to conversion standpoint. Within this course you will learn how to audit their traffic, lead flow, conversion and customer acquisition cost. This will allow you to calculate a true marketing ROI number and provide your clients insights into their marketing business planning they never before had. Make no mistake, this is difficult and very challenging to pull off, which is why it is the heavily overlooked holy grail of marketing consulting. AMI provides a lesson specifically addressing how to deal with the lack of proper systems and data, which allows you to complete a TLC analysis when very few people would be able to.

Once you learn all the TLC analysis basics, you will learn the most important marketing consulting service of your career, the Master TLC Audit and Blueprint. This combines all of your TLC audits and analysis into a master blueprint to project their marketing goals, benchmarks and future from a financial standpoint. If you want to call yourself a professional marketing consultant, then you first need to complete this course.

Lets face it, if you cannot close leads you will not stay in business. It is top priority for AMI to make sure you understand the myths and truths behind lead generation because everyone has their miracle cure to lead generation and the vast majority of the time it doesn’t work. You need to think like a professional consultant operating an elite marketing consultancy to understand the value of your business angle. Closing leads modeled as a consultancy is much easier than closing them as a service provider because of your barrier to entry. AMI will teach you the best practices to closing leads as a consultancy and particularly as a marketing consultancy.

No one has the complete solution and training to lead generation, and AMI does not claim to either. The best thing that any educational institute can do to train members on lead generation is to reach out to active marketing agencies who are having success with particular lead generation strategies and bring them in to help with training. AMI does just that.