Consulting https://advancedmarketersinstitute.com Continually Defining Marketing Excellence Sat, 28 Mar 2020 13:34:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.29 Course: Consultancy Fundamentals https://advancedmarketersinstitute.com/product/course-consultancy-fundamentals/ https://advancedmarketersinstitute.com/product/course-consultancy-fundamentals/#respond Sun, 09 Apr 2017 10:45:28 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3775 The post Course: Consultancy Fundamentals appeared first on .

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COURSE DESCRIPTION

Whether you are a marketer or a marketing agency, organizing how you provide consulting can be a huge challenge. Professional marketers and marketing agencies need to organize how they provide levels of consulting, general support and their time managing any service provided. Often times marketers provide marketing services to their clients utilizing external vendors and overlook the tasks required of them to facilitate services between the vendor and the client....View More

This course presents a simple way to categorize your time into task-oriented levels of involvement that reflect in your pricing model. The involvement levels presented in this course will directly correlate to billable consulting services. This course is a must for any marketing agency or marketer looking to establish their own consultancy and provides the infrastructure to have full transparency between client and vendor.

LESSONS

CONTRIBUTING TO CERTIFICATION

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Course: SEO Professional https://advancedmarketersinstitute.com/product/course-seo-professional/ https://advancedmarketersinstitute.com/product/course-seo-professional/#respond Sat, 08 Apr 2017 06:02:31 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3754 Personal time management skills are essential for professional & personal success in any area of life. Those able to successfully implement time management strategies are able to control their workload rather than spend each day in a frenzy of activity reacting to crisis after crisis.

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COURSE DESCRIPTION

SEO is the most complex digital marketing service in existence and the most sought after. Of all the marketing mediums, this is the one you need to be able to consult on because analyzing existing SEO efforts is a must. Often times local marketing companies are struggling with current SEO efforts. They need to have their marketing campaign analyzed and most likely need a lot of help. Don’t worry, simplifying complicated tasks and making them easy to implement is AMI’s specialty.

This course will teach you how to be a professional SEO consultant and how to integrate your consulting skills into your consultancy, creating billable SEO consulting services for your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide SEO marketing services....View More

First, you learn how to audit existing SEO marketing campaigns. Then you will learn how to create a SEO marketing blueprint. Next is sourcing and aligning with SEO software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party SEO provider into and execute marketing campaigns.

SEO is a very risky marketing medium and there is no right way to run an SEO campaign. Business owners need you to step up and provide them the consulting they desperately need to navigate through the rough and dangerous SEO waters. Be the best SEO marketer you can be with AMI’s SEO consulting to consultancy education.

LESSONS

  • Handling Setup with or without Blueprint
  • Factoring in Work Already Done by Client or Previous Vendors
  • Recommended Universal SEO Campaign Setup Checklist
  • Coordinate billing between 3rd party and client
  • Communication process from 3rd party to client
  • Aligning campaign setup to SEO Blueprint
  • Training the Project Manager
  • High-level campaign set-up quality checks
  • Billing Client for Setup Alone

  • Monthly Quality Audit
  • Work Completion Audit
  • Project Manager Audit
  • Monthly Performance Audit
  • Benchmark Analysis
  • Decision Making
  • Charging Your Client for Ongoing Campaign Consulting

  • Coordinating Tasks with 3rd Party
  • High-level Monthly Quality Checks
  • Escalations to Director role
  • Reporting Duties

  • Outlining and estimating time required for your tasks
    • Monthly communication tasks
    • Monthly campaign tasks
    • Quality control tasks
    • Reporting tasks
  • Monthly reports for client
  • Charging your client for ongoing project management

CONTRIBUTING TO CERTIFICATION

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Course: Social Media Professional https://advancedmarketersinstitute.com/product/course-social-media-professional/ https://advancedmarketersinstitute.com/product/course-social-media-professional/#respond Fri, 07 Apr 2017 11:45:20 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3778 The post Course: Social Media Professional appeared first on .

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COURSE DESCRIPTION

In order to offer social media marketing services as a consultancy, you need to know how to consult on existing social media efforts, create a blueprint for their social marketing future and know how to provide consulting to ensure a successful social media marketing campaign is executed. This course will teach you how to be a professional social media marketing consultant and how to integrate your consulting skills into your consultancy, creating billable consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide social media marketing services....View More

First, you learn how to audit existing social media marketing campaigns. Then you will learn how to create a social media marketing blueprint. Next is sourcing and aligning with social media software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party social media provider into and execute marketing campaigns.

If you want to be the best social media marketer you can be, then you want to compete at the level of a marketing director. Ask any local business owner what they would need most if money were not a factor, and they would say I need a marketing director. Business owners need you on their team as a marketing director, managing the 3rd party social media service and software providers. Be the best social media marketer you can be with AMI’s social media consulting to consultancy education.

LESSONS

  • Handling setup with or without blueprint
  • Factoring in work already done by client or previous vendors
  • Recommended SMM universal campaign setup checklist
  • Finalizing marketing goals and benchmarks
  • Establishing ongoing monthly consulting tasks – if applicable
  • Handling billing between 3rd party and client
  • Understanding the communication process from 3rd party to client
  • Making sure project managers are able to handle tasks w/ 3rd party
  • Outlining exact task responsibilities between you and client’s project manager
  • Training project manager according to social media blueprint / marketing goals – if applicable
  • Training project manager on reports to present monthly
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Monthly quality audit
    • Monthly performance audit
    • Written recommendations and documented analysis
    • Estimated time to interface with 3rd party or client staff
  • Making key decisions based on campaign goals and benchmarks
  • Charging your client for ongoing campaign consulting

  • Recommended SMM universal campaign PM setup checklist
  • Managing client and 3rd party communication
  • Information gathering process
  • Access request process
  • Establishing ongoing monthly project management tasks
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Monthly communication tasks
    • Monthly campaign tasks
    • Quality control tasks
    • Reporting tasks
  • Monthly reports for client
  • Charging your client for ongoing project management

CONTRIBUTING TO CERTIFICATION

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Course: Reputation Marketing Professional https://advancedmarketersinstitute.com/product/course-reputation-marketing-professional/ https://advancedmarketersinstitute.com/product/course-reputation-marketing-professional/#respond Thu, 06 Apr 2017 13:17:41 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3781 The post Course: Reputation Marketing Professional appeared first on .

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COURSE DESCRIPTION

Any business owner has to admit that their business reputation online is invaluable. A bad reputation can literally take a business down. Although most reputation services only focus on reviews, from getting them to responding to them, the real importance is in the way a business responds to feedback. Business owners need your help to make sure they have a positive reputation online and that they respond to feedback in a manner that ensures they continue to have a positive reputation in the future.

The easy part is getting positive reviews published, the hard part is getting the positive reviews published as a result of natural feedback in reaction to excellence business practices. The value in reputation marketing is in YOUR consulting and guidance. If you want to make a real difference in your client’s businesses, then you have to be able to facilitate fundamental business changes that result in happier customers....View More

This course will teach you how to be a professional reputation consultant and how to integrate your consulting skills into your consultancy, creating billable reputation consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide reputation marketing services.

First, you learn how to audit existing reputation marketing campaigns. Then you will learn how to create a reputation marketing blueprint. Next is sourcing and aligning with reputation software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party reputation marketing provider into and execute marketing campaigns.

Reputation is not a typical marketing medium, it is a conversion factor. Reputation does not drive traffic, but it does impact if traffic will convert into paying clients or not. How someone measures your ability to help their reputation is overwhelmingly simple, they just look at their review score online. As a reputation consultant you either succeed or fail, there is no in between. Be the best reputation marketer you can be with AMI’s reputation consulting to consultancy education.

LESSONS

  • Handling setup with or without blueprint
  • Factoring in work already done by client or previous vendors
  • Recommended universal reputation campaign setup checklist
  • Finalizing marketing goals and benchmarks
  • Establishing ongoing monthly consulting tasks
  • Handling billing between 3rd party and client
  • Understanding the communication process from 3rd party to client
  • Training the project manager
    • Making sure project managers are able to handle tasks w/ 3rd party
    • Outlining exact task responsibilities between you and client’s project manager
    • Training project manager according to reputation blueprint / marketing goals – if applicable
    • Training project manager on reports to present monthly
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Monthly quality audit
    • Monthly performance audit
    • Written recommendations and documented analysis
    • Estimated time to interface with 3rd party or client staff
  • Making key decisions based on campaign goals and benchmarks
  • Charging your client for ongoing campaign consulting

  • Recommended reputation universal campaign PM setup checklist
  • Managing client and 3rd party communication
  • Information gathering process
  • Access request process
  • Establishing ongoing monthly project management tasks
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Monthly communication tasks
    • Monthly campaign tasks
    • Quality control tasks
    • Reporting tasks
  • Monthly reports for client
  • Charging your client for ongoing project management

CONTRIBUTING TO CERTIFICATION

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Course: Website Professional https://advancedmarketersinstitute.com/product/course-website-professional/ https://advancedmarketersinstitute.com/product/course-website-professional/#respond Wed, 05 Apr 2017 05:39:41 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3785 The post Course: Website Professional appeared first on .

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COURSE DESCRIPTION

As the internet evolves at lightning fast speeds, so do websites. Website design and functionality is ever changing and if you built your website 5 years ago it is certainly out of date and needs to be rebuilt. We have cell phones and tablets to take into consideration. Before attempting to push traffic to a website, the website first needs to be analyzed to make sure conversions will be maximized. In short, you need a great looking website that has all the bells and whistles to optimally convert traffic into leads.

This course will teach you how to be a professional website consultant and how to integrate your consulting skills into your consultancy, creating billable website consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide website marketing services....View More

First, you learn how to audit existing websites and make the decision to advise them to rebuild their website or simply modify existing elements. Then you will learn how to create a website blueprint. Next is sourcing and aligning with web design software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the design campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party web design provider into and execute design campaigns.

Most marketing companies will claim that building websites is the biggest pain and problem they have. There are numerous reasons why many marketing agencies stay entirely away from web design. As a consultant you can integrate your services with web design providers, eliminate the hassle and make sure your client has the best website they can afford. Be the best web design consultant you can be with AMI’s website consulting to consultancy education.

LESSONS

  • Handling setup with or without blueprint
  • Factoring in work already done by client or previous vendors
  • Recommended universal website campaign setup checklist
  • Finalizing website goals and benchmarks
  • Establishing ongoing monthly consulting tasks – if applicable
  • Handling billing between 3rd party and client
  • Understanding the communication process from 3rd party to client
  • Training the project manager – if applicable
    • Making sure project managers are able to handle tasks w/ 3rd party
    • Outlining exact task responsibilities between you and client’s project manager
    • Training project manager according to website blueprint / marketing goals – if applicable
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Quality audit
    • Written recommendations and documented analysis
    • Estimated time to interface with 3rd party or client staff
  • Charging your client for ongoing campaign consulting

  • Recommended universal website campaign PM setup checklist
  • Managing client and 3rd party communication
  • Information gathering process
  • Access request process
  • Establishing ongoing monthly project management tasks
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Communication tasks
    • Campaign tasks
    • Quality control tasks
    • Reporting tasks
  • Charging your client for ongoing project management

CONTRIBUTING TO CERTIFICATION

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Course: Paid Advertising Professional https://advancedmarketersinstitute.com/product/course-paid-advertising-professional/ https://advancedmarketersinstitute.com/product/course-paid-advertising-professional/#respond Tue, 04 Apr 2017 06:28:49 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3788 The post Course: Paid Advertising Professional appeared first on .

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COURSE DESCRIPTION

Paid Advertising is the most reliable source of traffic generation if you have an unlimited budget. Unfortunately, clients do not have an unlimited budget and getting a campaign to produce a positive ROI can be very challenging. To operate at the director level, supervising paid advertising campaigns, is not something you need to have years of experience and certifications to do. The paid advertising model is very simple no matter what paid digital medium you are utilizing. Certain numbers have to add up in order for a campaign to be successful, and when numbers do not add up you will know exactly what to do after taking this course.

This course will teach you how to be a professional paid advertising consultant and how to integrate your consulting skills into your consultancy, creating billable consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide paid advertising marketing services....View More

First, you learn how to audit existing paid advertising marketing campaigns. Then you will learn how to create a paid advertising marketing blueprint. Next is sourcing and aligning with software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant. It also provides a universal marketing structure to fit any 3rd party paid advertising marketing provider into and execute marketing campaigns.

Unfortunately, the vast majority of paid advertising campaigns never return a positive marketing ROI for the client. The most common reason a service provider will give is, you need to spend more money. Many business owners end up spending a tremendous amount of money on paid advertising without ever producing a positive ROI. It is your responsibility to change this and this course will give you the power to do just that.

LESSONS

  • Choosing how you will work with 3rd party
    • Transparent model campaign setup workflow
  • Managing client expectations when working w 3rd party
  • Most common tasks required for 3rd party setup
  • Charging your client for 3rd party setup – consulting service or white label

  • Handling setup with or without blueprint
  • Factoring in work already done by client or previous vendors
  • Recommended universal campaign setup checklist
  • Finalizing marketing goals and benchmarks
  • Establishing ongoing monthly consulting tasks – if applicable
  • Handling billing between 3rd party and client
  • Understanding the communication process from 3rd party to client
  • Making sure project managers are able to handle tasks w/ 3rd party
  • Outlining exact task responsibilities between you and client’s project manager
  • Training project manager according to PDM blueprint / marketing goals – if applicable
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Monthly quality audit
    • Monthly performance audit
    • Written recommendations and documented analysis
    • Estimated time to interface with 3rd party or client staff
  • Training project manager on reports to present monthly
  • Making key decisions based on campaign goals and benchmarks
  • Charging your client for ongoing campaign consulting

  • Recommended universal Paid Advertising campaign setup checklist
  • Managing client and 3rd party communication
  • Information gathering process
  • Access request process
  • Establishing ongoing monthly project management tasks
  • Billing client for setup alone

  • Outlining and estimating time required for your tasks
    • Monthly communication tasks
    • Monthly campaign tasks
    • Quality control tasks
    • Reporting tasks
  • Monthly reports for client
  • Charging your client for ongoing project management

CONTRIBUTING TO CERTIFICATION

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Course: Consultancy Management Software https://advancedmarketersinstitute.com/product/course-consultancy-management-software/ https://advancedmarketersinstitute.com/product/course-consultancy-management-software/#respond Sun, 02 Apr 2017 09:55:17 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3799 The post Course: Consultancy Management Software appeared first on .

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COURSE DESCRIPTION

Operating a consultancy is challenging enough to keep up with, let alone organizing your services, intake process, billing, and creating all those proposals! Proposals in a consultancy are difficult because they are often custom, lengthy and always changing. Once you close a client, going from consulting proposal to project management is a huge gap and requires a lot of work just to get ready to start a project. AMI has developed custom Marketing Consultancy Management Software (MCMS) that will automatically build a proposal and allow them to pay. Once they have paid the MCMS will automatically launch the project and all the tasks inside of a project management system...View More

AMI understands that there is a huge difference between learning knowledge and applying knowledge. We strive to make the transition of learning to applying seamless. The largest barrier to implementing all of AMI’s knowledge into your consultancy is the system in which to do so. After looking at all the different management softwares available on the market, it became apparent that the proper software does not exist and therefore AMI built it. In this course, you will learn everything about the MCMS and how it benefits your company. Look forward to focusing on what matters most, the task at hand.

LESSONS

CONTRIBUTING TO CERTIFICATION

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Course: Consultative Lead Generation https://advancedmarketersinstitute.com/product/course-consultative-lead-generation/ https://advancedmarketersinstitute.com/product/course-consultative-lead-generation/#respond Sat, 01 Apr 2017 10:56:05 +0000 http://advancedmarketersinstitute.com/?post_type=product&p=3803 The post Course: Consultative Lead Generation appeared first on .

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COURSE DESCRIPTION

Learn from a collaboration of real marketers and marketing agencies legit, honest and practical lead generation strategies. No miracle software, no get rich quick schemes, no crazy sales pitches… just real, honest lead generation strategies that work from people making it happen. Within this course you will learn the top lead generation strategies that are not difficult to implement in your company. Lead generation as a consultancy has a unique and highly beneficial sales angle. ...View More

Lets face it, if you cannot close leads you will not stay in business. It is top priority for AMI to make sure you understand the myths and truths behind lead generation because everyone has their miracle cure to lead generation and the vast majority of the time it doesn’t work. You need to think like a professional consultant operating an elite marketing consultancy to understand the value of your business angle. Closing leads modeled as a consultancy is much easier than closing them as a service provider because of your barrier to entry. AMI will teach you the best practices to closing leads as a consultancy and particularly as a marketing consultancy.

No one has the complete solution and training to lead generation, and AMI does not claim to either. The best thing that any educational institute can do to train members on lead generation is to reach out to active marketing agencies who are having success with particular lead generation strategies and bring them in to help with training. AMI does just that.

LESSONS

CONTRIBUTING TO CERTIFICATION

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