Lets face it, if you cannot close leads you will not stay in business. It is top priority for AMI to make sure you understand the myths and truths behind lead generation because everyone has their miracle cure to lead generation and the vast majority of the time it doesn’t work. You need to think like a professional consultant operating an elite marketing consultancy to understand the value of your business angle. Closing leads modeled as a consultancy is much easier than closing them as a service provider because of your barrier to entry. AMI will teach you the best practices to closing leads as a consultancy and particularly as a marketing consultancy.

No one has the complete solution and training to lead generation, and AMI does not claim to either. The best thing that any educational institute can do to train members on lead generation is to reach out to active marketing agencies who are having success with particular lead generation strategies and bring them in to help with training. AMI does just that.