This course will teach you how to be a professional reputation consultant and how to integrate your consulting skills into your consultancy, creating billable reputation consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide reputation marketing services.

First, you learn how to audit existing reputation marketing campaigns. Then you will learn how to create a reputation marketing blueprint. Next is sourcing and aligning with reputation software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party reputation marketing provider into and execute marketing campaigns.

Reputation is not a typical marketing medium, it is a conversion factor. Reputation does not drive traffic, but it does impact if traffic will convert into paying clients or not. How someone measures your ability to help their reputation is overwhelmingly simple, they just look at their review score online. As a reputation consultant you either succeed or fail, there is no in between. Be the best reputation marketer you can be with AMI’s reputation consulting to consultancy education.