Without a doubt, one of the most daunting tasks to consulting any business in relation to anything regarding marketing, is getting a clear picture of where they stand from a traffic to conversion standpoint. Within this course you will learn how to audit their traffic, lead flow, conversion and customer acquisition cost. This will allow you to calculate a true marketing ROI number and provide your clients insights into their marketing business planning they never before had. Make no mistake, this is difficult and very challenging to pull off, which is why it is the heavily overlooked holy grail of marketing consulting. AMI provides a lesson specifically addressing how to deal with the lack of proper systems and data, which allows you to complete a TLC analysis when very few people would be able to.

Once you learn all the TLC analysis basics, you will learn the most important marketing consulting service of your career, the Master TLC Audit and Blueprint. This combines all of your TLC audits and analysis into a master blueprint to project their marketing goals, benchmarks and future from a financial standpoint. If you want to call yourself a professional marketing consultant, then you first need to complete this course.