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Paul is the founder and president of AMI and will be serving as the exclusive instructor to AMI's first enrollment of members...
To read a brief bio click here.
Course: SEO Professional
Professional Consultant to Consultancy SEO Certification
Course: SEO Professional
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6 Lessons |
 |
Live Group Training |
 |
Course Exam |
Individual Certification
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Business Certificate
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About the Instructor |
View Program
COURSE DESCRIPTION
SEO is the most complex digital marketing service in existence and the most sought after. Of all the marketing mediums, this is the one you need to be able to consult on because analyzing existing SEO efforts is a must. Often times local marketing companies are struggling with current SEO efforts. They need to have their marketing campaign analyzed and most likely need a lot of help. Don’t worry, simplifying complicated tasks and making them easy to implement is AMI’s specialty.
This course will teach you how to be a professional SEO consultant and how to integrate your consulting skills into your consultancy, creating billable SEO consulting services for your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide SEO marketing services....View More
First, you learn how to audit existing SEO marketing campaigns. Then you will learn how to create a SEO marketing blueprint. Next is sourcing and aligning with SEO software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party SEO provider into and execute marketing campaigns.
SEO is a very risky marketing medium and there is no right way to run an SEO campaign. Business owners need you to step up and provide them the consulting they desperately need to navigate through the rough and dangerous SEO waters. Be the best SEO marketer you can be with AMI’s SEO consulting to consultancy education.
LESSONS
- Content
- Brand Expansion
- On page website optimization
- Off page optimization
- Choosing how you will work with 3rd party
- Transparent model campaign setup workflow
- Managing client expectations when working w 3rd party
- Most common tasks required for 3rd party setup
- Charging your client for 3rd party setup – consulting service or white label
- Handling Setup with or without Blueprint
- Factoring in Work Already Done by Client or Previous Vendors
- Recommended Universal SEO Campaign Setup Checklist
- Coordinate billing between 3rd party and client
- Communication process from 3rd party to client
- Aligning campaign setup to SEO Blueprint
- Training the Project Manager
- High-level campaign set-up quality checks
- Billing Client for Setup Alone
- Monthly Quality Audit
- Work Completion Audit
- Project Manager Audit
- Monthly Performance Audit
- Benchmark Analysis
- Decision Making
- Charging Your Client for Ongoing Campaign Consulting
- Coordinating Tasks with 3rd Party
- High-level Monthly Quality Checks
- Escalations to Director role
- Reporting Duties
- Outlining and estimating time required for your tasks
- Monthly communication tasks
- Monthly campaign tasks
- Quality control tasks
- Reporting tasks
- Monthly reports for client
- Charging your client for ongoing project management
CONTRIBUTING TO CERTIFICATION
