The vast majority of small marketing agencies do not build their own marketing software and they do not staff in-house employees to perform marketing services. They utilize vendors to provide software and services, so where is the heart to small marketing agencies? Are they just a middleman reseller? What happened to small marketing agencies modeling their businesses to be able to fight for their clients’ marketing ROI the best they can.

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Whether you are a marketer or a marketing agency, organizing how you provide consulting can be a huge challenge. Professional marketers and marketing agencies need to organize how they provide levels of consulting, general support and their time managing any service provided.

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SEO is the most complex digital marketing service in existence and the most sought after. Of all the marketing mediums, this is the one you need to be able to consult on because analyzing existing SEO efforts is a must. Often times local marketing companies are struggling with current SEO efforts. They need to have their marketing campaign analyzed and most likely need a lot of help.

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In order to offer social media marketing services as a consultancy, you need to know how to consult on existing social media efforts, create a blueprint for their social marketing future and know how to provide consulting to ensure a successful social media marketing campaign is executed

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Any business owner has to admit that their business reputation online is invaluable. A bad reputation can literally take a business down. Although most reputation services only focus on reviews, from getting them to responding to them, the real importance is in the way a business responds to feedback. Business owners need your help to make sure they have a positive reputation online and that they respond to feedback in a manner that ensures they continue to have a positive reputation in the future.

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Paid Advertising is the most reliable source of traffic generation if you have an unlimited budget. Unfortunately, clients do not have an unlimited budget and getting a campaign to produce a positive ROI can be very challenging. To operate at the director level, supervising paid advertising campaigns, is not something you need to have years of experience and certifications to do. The paid advertising model is very simple no matter what paid digital medium you are utilizing.

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The low number of companies who accurately track and interpret their ratio of traffic to leads to conversions is shocking. The systems, or lack of, that track traffic, leads and conversions are typically all separate systems. Most often, these systems do not communicate and what data exists in them is not enough to analyze because employees do not document where conversions come from. This is the most important consulting you can ever provide to any client. The entire course is dedicated to providing Traffic,

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