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Unlike traditional marketing education, AMI trains consultants at a marketing director and project manager level. AMI specializes in consulting that is specifically intended to have a 3rd party provider in the equation, because marketing directors and project managers do not do the work themselves. Therefore the education is about evaluating a business’s current marketing presence, writing a marketing blueprint to outline direction, strategy, goals, marketing budget and sourcing / managing external marketing providers. This is what small marketing agencies are already doing, only they are not providing the professional consulting or unbiasedly managing the vendors because they are most often times reselling services behind a white label.
Typically a project manager from the client’s company will be recommended, however, AMI knows that there will be times when the client not only wants you to “fill the marketing director void” but they also want you to provide the project management between them and the marketing service provider, so AMI trains every consulting service at the role of marketing director and the role of project manager. This gives the marketing consultancy the ability to have a growth model to expand their bandwidth by hiring project managers to help with the consulting load.
The Marketing Director Role
- Audit client’s existing marketing
- Establish marketing strategy & goals
- Approve marketing budget w/ client
- Source marketing providers
- Set-up marketing campaign
- Train project manager – your own or client’s
- Provide ongoing campaign supervision
- Monitor campaign performance & quality
- Ensure goals are met or make necessary changes
The Project Manager Role
- Handle campaign approvals
- Help with campaign setup
- Execute ongoing campaign tasks
- Perform regular quality control
- Organize tasks for client or director approval
- Handle communication from client to provider
- Collect reports to send to marketing director
- Escalate problems and red flags to director
What You Learn?
On your path to becoming a certified professional marketing consultant you will be educated to fulfill the marketing director and project management roles for the marketing categories of SEO, Reputation, Social Media, Web Design, Paid Advertising & TLC. In each marketing category you will learn how to go through the process of an audit, blueprint, budget, 3rd party provider sourcing, provider management, campaign setup, ongoing campaign consulting and the elite marketing consulting service of TLC. Provide clients with everything they could ever ask for, someone who can manage all their marketing efforts and budget at the level of a marketing director while providing the solution to project management. Of course, this is structured to be billable consulting services within your marketing agency.
Master the 6 Primary Marketing Mediums!
Search Engine Optimization
Social Media Marketing
Reputation Marketing
Website Design
Paid Advertising
Traffic, Leads & Conversions
In each marketing medium, you will learn below:
Marketing Director Role
The skills every master marketing director needs to possess in an organized, billable format.
Project Management Role
Specific responsibilities and tasks you can bill for or train on for each marketing category.
Audit Services
Save business owners from existing marketing disasters. Provide master level audit services.
Blueprint Services
Map out marketing priorities, strategy, goals and benchmarks BEFORE you establish a budget.
Marketing Budget Management
Solidify a marketing budget based on the blueprint and business owners approval.
Service Provider Sourcing
Source and evaluate service providers to find the best match according to the blueprint and budget.
Service Provider Management
Manage service providers to make sure benchmarks, quality, goals and budget are met.
Campaign Setup
Organized, billable tasks when setting up a marketing or design campaign with a 3rd party provider.
Ongoing Campaign Consulting
Organized, billable tasks for ongoing management of a marketing or design campaign with a 3rd party provider.
Traffic, Leads and Conversion Analysis
Provide master level analysis beyond expectations to calculate customer acquisition cost and true marketing ROI.
Marketing Director + Project Manager Roles =
Professional Marketing Consultant
Accompanying Individual Certifications
The courses covering the primary 6 marketing mediums are optionally accompanied with AMI accredited certification & upon completing all courses the individual is awarded the certification of Professional Marketing Consultant.
Courses and Lessons Full Details
SEO ProfessionalLimited # Students
6 Lessons
Video and Text Based Training
Live Group Training
Professional Consultant to Consultancy SEO Certification
SEO is the most complex digital marketing service in existence and the most sought after. Of all the marketing mediums, this is the one you need to be able to consult on because analyzing existing SEO efforts is a must. Often times local marketing companies are struggling with current SEO efforts. They need to have their marketing campaign analyzed and most likely need a lot of help.
Social Media ProfessionalLimited # Students
6 Lessons
Video and Text Based Training
Live Group Training
Professional Consultant to Consultancy Social Media Certification Training
In order to offer social media marketing services as a consultancy, you need to know how to consult on existing social media efforts, create a blueprint for their social marketing future and know how to provide consulting to ensure a successful social media marketing campaign is executed
Reputation Marketing ProfessionalLimited # Students
6 Lessons
Video and Text Based Training
Live Group Training
Professional Consultant to Consultancy Reputation Marketing CertificationTraining
Any business owner has to admit that their business reputation online is invaluable. A bad reputation can literally take a business down. Although most reputation services only focus on reviews, from getting them to responding to them, the real importance is in the way a business responds to feedback. Business owners need your help to make sure they have a positive reputation online and that they respond to feedback in a manner that ensures they continue to have a positive reputation in the future.
Website ProfessionalLimited # Students
6 Lessons
Video and Text Based Training
Live Group Training
Professional Consultant to Consultancy Website Specialist Certification Training
As the internet evolves at lightning fast speeds, so do websites. Website design and functionality is ever changing and if you built your website 5 years ago it is certainly out of date and needs to be rebuilt. We have cell phones and tablets to take into consideration. Before attempting to push traffic to a website, the website first needs to be analyzed to make sure conversions will be maximized.
Paid Advertising ProfessionalLimited # Students
6 Lessons
Video and Text Based Training
Live Group Training
Professional Consultant to Consultancy Paid Advertising Certification Training
Paid Advertising is the most reliable source of traffic generation if you have an unlimited budget. Unfortunately, clients do not have an unlimited budget and getting a campaign to produce a positive ROI can be very challenging. To operate at the director level, supervising paid advertising campaigns, is not something you need to have years of experience and certifications to do. The paid advertising model is very simple no matter what paid digital medium you are utilizing.
TLC ProfessionalLimited # Students
7 Lessons
Video and Text Based Training
Live Group Training
Professional Consultant to Consultancy TLC (Traffic, Leads & Conversion) Certification Training
The low number of companies who accurately track and interpret their ratio of traffic to leads to conversions is shocking. The systems, or lack of, that track traffic, leads and conversions are typically all separate systems. Most often, these systems do not communicate and what data exists in them is not enough to analyze because employees do not document where conversions come from. This is the most important consulting you can ever provide to any client. The entire course is dedicated to providing Traffic,
Transcending Consulting into a Consultancy
Becoming certified as an AMI professional marketing consultant is the foundation to building a professional marketing consultancy. All of the consulting education you learn from marketing director to project management roles are integrated into the foundation of the marketing consultancy you will build. AMI teaches you every step to take and everything you need to know about how to establish a professional marketing consultancy and even provides you with the management software. Once you complete with the AMI training program, you will be issued an official certification for you marketing consultancy giving you the accreditation of AMI Certified Professional Marketing Consultancy.
Enrollment is currently OPEN
Schedule a meeting with us to talk about your enrollment options.