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Paul is the founder and president of AMI and will be serving as the exclusive instructor to AMI's first enrollment of members...
To read a brief bio click here.
Course: TLC Professional
Professional Consultant to Consultancy TLC (Traffic, Leads & Conversion) Certification Training
Course: TLC Professional
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7 Lessons |
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Live Group Training |
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Course Exam |
Individual Certification
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Business Certificate
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About the Instructor |
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COURSE DESCRIPTION
The low number of companies who accurately track and interpret their ratio of traffic to leads to conversions is shocking. The systems, or lack of, that track traffic, leads and conversions are typically all separate systems. Most often, these systems do not communicate and what data exists in them is not enough to analyze because employees do not document where conversions come from. This is the most important consulting you can ever provide to any client. The entire course is dedicated to providing Traffic, Leads and Conversion (TLC) analysis and consulting for any client regardless of how much of a wreck their systems or data are....View More
Without a doubt, one of the most daunting tasks to consulting any business in relation to anything regarding marketing, is getting a clear picture of where they stand from a traffic to conversion standpoint. Within this course you will learn how to audit their traffic, lead flow, conversion and customer acquisition cost. This will allow you to calculate a true marketing ROI number and provide your clients insights into their marketing business planning they never before had. Make no mistake, this is difficult and very challenging to pull off, which is why it is the heavily overlooked holy grail of marketing consulting. AMI provides a lesson specifically addressing how to deal with the lack of proper systems and data, which allows you to complete a TLC analysis when very few people would be able to.
Once you learn all the TLC analysis basics, you will learn the most important marketing consulting service of your career, the Master TLC Audit and Blueprint. This combines all of your TLC audits and analysis into a master blueprint to project their marketing goals, benchmarks and future from a financial standpoint. If you want to call yourself a professional marketing consultant, then you first need to complete this course.
LESSONS
CONTRIBUTING TO CERTIFICATION
