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AMI provides education to build and certify professional marketing consultancies. AMI defines a consultancy as a marketing business that provides marketing director level consulting and project management services, but does not execute the marketing campaigns themselves. Therefore, the consultancy is specialized in managing 3rd party marketing providers.
This business model provides complete freedom for the marketer to transparently select and manage marketing service providers while being paid to provide the consulting and management the client so desperately needs.
Every AMI certified consultancy is built around the consulting & management skills taught to students, building out a TRUE consultancy model with the VALUE of the consultancy lying in the capability of the certified consultant.
What You Learn
AMI takes you step by step through everything you need to do to build your marketing consultancy; from business planning to contracts. The majority of the consultancy education is focused on structure and operational details. Although all the moving parts to a consultancy might seem complex, each moving part is very simple. With the right education and software, anyone can build a marketing consultancy who has the marketing intelligence to consult and manage.
Business Plan
Learn how to build a marketing consultancy business plan and understand the business model from a financial and growth capability standpoint.
Startup Task List & Training
Be provided with a checklist of startup tasks and detailed training on how to accomplish every step needed to launch your consultancy.
Consultancy Billing Training
Unique billing models for consultancies are explored and trained on. How to bill based on a retainer model, one time & recurring, billing model working with 3rd party vendors and more.
Structuring Consulting Services
Learn how to structure your consulting services from a detailed task standpoint, documenting estimated time, level of expertise, expense and cost of each task.
Provide Consulting in Parallel w/ 3rd Party Providers
Training provided on how to offer your consulting services to manage any 3rd party service provider with full transparency. No more getting backed into a corner under a white label.
Evaluating 3rd Party Marketing Providers
Be able to professionally evaluate marketing service providers for your client based on AMI guidelines. You must be able to vett the best providers for your client, not your pocket.
Lead Generation Training for Consultancies
Marketing consultancies have unique lead generation opportunities vs. service providers. Learn from successful marketing consultancies how they generate leads.
AMI Consultancy Ethics and Standards
Lead the industry with AMI’s upstanding marketing ethics guidelines and standards. Show your clients your are dedicated to them and their success.
Accompanying Business Certifications
Upon completing the AMI Professional Consultant to Consultancy Certification Program, students have their respective marketing company certified in each marketing medium and also accredited with the certification of AMI Professional Marketing Consultancy.
Courses and Lessons Full Details
Consultancy StartupLimited # Students
5 Lessons
Video and Text Based Training
Live Group Training
Marketing Consultancy Business Model, Startup Tasks and Financial Projections
A marketing consultancy is a specialized marketing company of the highest caliber. Aligned to provide marketing services at the level of an in-house, very expensive, marketing director. What constitutes a marketing consultancy, defining the business model and understanding exactly how it makes money is all explored within this course.
Vendor ManagementLimited # Students
5 Lessons
Video and Text Based Training
Live Group Training
Working with Marketing Service and Software Providers
The vast majority of small marketing agencies do not build their own marketing software and they do not staff in-house employees to perform marketing services. They utilize vendors to provide software and services, so where is the heart to small marketing agencies? Are they just a middleman reseller? What happened
Consultancy FundamentalsLimited # Students
8 Lessons
Video and Text Based Training
Live Group Training
Consulting Services Introduction - Structure, Categories and Levels
Whether you are a marketer or a marketing agency, organizing how you provide consulting can be a huge challenge. Professional marketers and marketing agencies need to organize how they provide levels of consulting, general support and their time managing any service provided. Often times marketers provide marketing services
Consultative Lead GenerationLimited # Students
4 Lessons
Video and Text Based Training
Live Group Training
Honest, Real Life Lead Generation Strategies, Software and Roleplay for Marketing Consultancies
Learn from a collaboration of real marketers and marketing agencies legit, honest and practical lead generation strategies. No miracle software, no get rich quick schemes, no crazy sales pitches… just real, honest lead generation strategies that work from people making it happen. Within this course you will learn the top
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