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Paul is the founder and president of AMI and will be serving as the exclusive instructor to AMI's first enrollment of members...
To read a brief bio click here.
Course: Website Professional
Professional Consultant to Consultancy Website Specialist Certification Training
Course: Website Professional
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6 Lessons |
 |
Live Group Training |
 |
Course Exam |
Individual Certification
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Business Certificate
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About the Instructor |
View Program
COURSE DESCRIPTION
As the internet evolves at lightning fast speeds, so do websites. Website design and functionality is ever changing and if you built your website 5 years ago it is certainly out of date and needs to be rebuilt. We have cell phones and tablets to take into consideration. Before attempting to push traffic to a website, the website first needs to be analyzed to make sure conversions will be maximized. In short, you need a great looking website that has all the bells and whistles to optimally convert traffic into leads.
This course will teach you how to be a professional website consultant and how to integrate your consulting skills into your consultancy, creating billable website consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide website marketing services....View More
First, you learn how to audit existing websites and make the decision to advise them to rebuild their website or simply modify existing elements. Then you will learn how to create a website blueprint. Next is sourcing and aligning with web design software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the design campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party web design provider into and execute design campaigns.
Most marketing companies will claim that building websites is the biggest pain and problem they have. There are numerous reasons why many marketing agencies stay entirely away from web design. As a consultant you can integrate your services with web design providers, eliminate the hassle and make sure your client has the best website they can afford. Be the best web design consultant you can be with AMI’s website consulting to consultancy education.
LESSONS
- Software assistance
- Choosing how you will work with 3rd party
- Transparent model campaign setup workflow
- Managing client expectations when working w 3rd party
- Most common tasks required for 3rd party setup
- Charging your client for 3rd party sourcing
- Handling setup with or without blueprint
- Factoring in work already done by client or previous vendors
- Recommended universal website campaign setup checklist
- Finalizing website goals and benchmarks
- Establishing ongoing monthly consulting tasks – if applicable
- Handling billing between 3rd party and client
- Understanding the communication process from 3rd party to client
- Training the project manager – if applicable
- Making sure project managers are able to handle tasks w/ 3rd party
- Outlining exact task responsibilities between you and client’s project manager
- Training project manager according to website blueprint / marketing goals – if applicable
- Billing client for setup alone
- Outlining and estimating time required for your tasks
- Quality audit
- Written recommendations and documented analysis
- Estimated time to interface with 3rd party or client staff
- Charging your client for ongoing campaign consulting
- Recommended universal website campaign PM setup checklist
- Managing client and 3rd party communication
- Information gathering process
- Access request process
- Establishing ongoing monthly project management tasks
- Billing client for setup alone
- Outlining and estimating time required for your tasks
- Communication tasks
- Campaign tasks
- Quality control tasks
- Reporting tasks
- Charging your client for ongoing project management
CONTRIBUTING TO CERTIFICATION
