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Paul is the founder and president of AMI and will be serving as the exclusive instructor to AMI's first enrollment of members...
To read a brief bio click here.
Course: Paid Advertising Professional
Professional Consultant to Consultancy Paid Advertising Certification Training
Course: Paid Advertising Professional
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6 Lessons |
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Live Group Training |
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Course Exam |
Individual Certification
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Business Certificate
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About the Instructor |
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COURSE DESCRIPTION
Paid Advertising is the most reliable source of traffic generation if you have an unlimited budget. Unfortunately, clients do not have an unlimited budget and getting a campaign to produce a positive ROI can be very challenging. To operate at the director level, supervising paid advertising campaigns, is not something you need to have years of experience and certifications to do. The paid advertising model is very simple no matter what paid digital medium you are utilizing. Certain numbers have to add up in order for a campaign to be successful, and when numbers do not add up you will know exactly what to do after taking this course.
This course will teach you how to be a professional paid advertising consultant and how to integrate your consulting skills into your consultancy, creating billable consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide paid advertising marketing services....View More
First, you learn how to audit existing paid advertising marketing campaigns. Then you will learn how to create a paid advertising marketing blueprint. Next is sourcing and aligning with software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant. It also provides a universal marketing structure to fit any 3rd party paid advertising marketing provider into and execute marketing campaigns.
Unfortunately, the vast majority of paid advertising campaigns never return a positive marketing ROI for the client. The most common reason a service provider will give is, you need to spend more money. Many business owners end up spending a tremendous amount of money on paid advertising without ever producing a positive ROI. It is your responsibility to change this and this course will give you the power to do just that.
LESSONS
- Software assistance
- Campaign strategy
- Landing pages for campaign
- Cost per conversion tolerance
- Choosing how you will work with 3rd party
- Transparent model campaign setup workflow
- Managing client expectations when working w 3rd party
- Most common tasks required for 3rd party setup
- Charging your client for 3rd party setup – consulting service or white label
- Handling setup with or without blueprint
- Factoring in work already done by client or previous vendors
- Recommended universal campaign setup checklist
- Finalizing marketing goals and benchmarks
- Establishing ongoing monthly consulting tasks – if applicable
- Handling billing between 3rd party and client
- Understanding the communication process from 3rd party to client
- Making sure project managers are able to handle tasks w/ 3rd party
- Outlining exact task responsibilities between you and client’s project manager
- Training project manager according to PDM blueprint / marketing goals – if applicable
- Billing client for setup alone
- Outlining and estimating time required for your tasks
- Monthly quality audit
- Monthly performance audit
- Written recommendations and documented analysis
- Estimated time to interface with 3rd party or client staff
- Training project manager on reports to present monthly
- Making key decisions based on campaign goals and benchmarks
- Charging your client for ongoing campaign consulting
- Recommended universal Paid Advertising campaign setup checklist
- Managing client and 3rd party communication
- Information gathering process
- Access request process
- Establishing ongoing monthly project management tasks
- Billing client for setup alone
- Outlining and estimating time required for your tasks
- Monthly communication tasks
- Monthly campaign tasks
- Quality control tasks
- Reporting tasks
- Monthly reports for client
- Charging your client for ongoing project management
CONTRIBUTING TO CERTIFICATION
