Course: SEO Professional

Professional Consultant to Consultancy SEO Certification

Course: SEO Professional

Teachers
Paul Stinemetz
Category:
Consultancy/ Consulting/ Marketers/ Marketing Agencies/ SEO/
5 out of 5
SEO
Limited # Students
30 days Duration
6 Lessons
Video & Text Based Training
Live Group Training
Course Exam
Individual Certification
Business Certificate

About the Instructor

Paul Stinemetz
Paul is the founder and president of AMI and will be serving as the exclusive instructor to AMI's first enrollment of members...
To read a brief bio click here.
This course is only available within the PMC201 Program

View Program
X

COURSE DESCRIPTION

SEO is the most complex digital marketing service in existence and the most sought after. Of all the marketing mediums, this is the one you need to be able to consult on because analyzing existing SEO efforts is a must. Often times local marketing companies are struggling with current SEO efforts. They need to have their marketing campaign analyzed and most likely need a lot of help. Don’t worry, simplifying complicated tasks and making them easy to implement is AMI’s specialty.

This course will teach you how to be a professional SEO consultant and how to integrate your consulting skills into your consultancy, creating billable SEO consulting services for your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide SEO marketing services....View More

First, you learn how to audit existing SEO marketing campaigns. Then you will learn how to create a SEO marketing blueprint. Next is sourcing and aligning with SEO software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party SEO provider into and execute marketing campaigns.

SEO is a very risky marketing medium and there is no right way to run an SEO campaign. Business owners need you to step up and provide them the consulting they desperately need to navigate through the rough and dangerous SEO waters. Be the best SEO marketer you can be with AMI’s SEO consulting to consultancy education.

LESSONS

Lesson 5 SEO Campaign Setup & Ongoing Consulting - Director Role

  • Handling Setup with or without Blueprint
  • Factoring in Work Already Done by Client or Previous Vendors
  • Recommended Universal SEO Campaign Setup Checklist
  • Coordinate billing between 3rd party and client
  • Communication process from 3rd party to client
  • Aligning campaign setup to SEO Blueprint
  • Training the Project Manager
  • High-level campaign set-up quality checks
  • Billing Client for Setup Alone

  • Monthly Quality Audit
  • Work Completion Audit
  • Project Manager Audit
  • Monthly Performance Audit
  • Benchmark Analysis
  • Decision Making
  • Charging Your Client for Ongoing Campaign Consulting

Lesson 6 SEO Campaign Setup & Ongoing Management - Project Manager Role

  • Coordinating Tasks with 3rd Party
  • High-level Monthly Quality Checks
  • Escalations to Director role
  • Reporting Duties

  • Outlining and estimating time required for your tasks
    • Monthly communication tasks
    • Monthly campaign tasks
    • Quality control tasks
    • Reporting tasks
  • Monthly reports for client
  • Charging your client for ongoing project management

CONTRIBUTING TO CERTIFICATION