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Paul is the founder and president of AMI and will be serving as the exclusive instructor to AMI's first enrollment of members...
To read a brief bio click here.
Course: Social Media Professional
Professional Consultant to Consultancy Social Media Certification Training
Course: Social Media Professional
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6 Lessons |
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Live Group Training |
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Course Exam |
Individual Certification
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Business Certificate
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About the Instructor |
View Program
COURSE DESCRIPTION
In order to offer social media marketing services as a consultancy, you need to know how to consult on existing social media efforts, create a blueprint for their social marketing future and know how to provide consulting to ensure a successful social media marketing campaign is executed. This course will teach you how to be a professional social media marketing consultant and how to integrate your consulting skills into your consultancy, creating billable consulting services to your clients. A large part of the battle is the strategy, model and structure in which you operate as a consultancy. AMI has placed a large emphasis on a systematic business model to how you consult and provide social media marketing services....View More
First, you learn how to audit existing social media marketing campaigns. Then you will learn how to create a social media marketing blueprint. Next is sourcing and aligning with social media software and service providers. Last but not least, you will learn how to setup and provide ongoing consulting services in parallel to 3rd parties executing the marketing campaigns. This consulting model allows you to be utilized at the highest and most professional level, as a consultant executing marketing director level tasks. It also provides a universal marketing structure to fit any 3rd party social media provider into and execute marketing campaigns.
If you want to be the best social media marketer you can be, then you want to compete at the level of a marketing director. Ask any local business owner what they would need most if money were not a factor, and they would say I need a marketing director. Business owners need you on their team as a marketing director, managing the 3rd party social media service and software providers. Be the best social media marketer you can be with AMI’s social media consulting to consultancy education.
LESSONS
- Importance broken down by social media channel
- Campaigns that can go viral
- Competitions or promotions to push traffic
- Giveaways / prizes to push social reach
- Outreach for community stories or videos for prizes
- Choosing how you will work with 3rd party
- Transparent model campaign setup workflow
- Managing client expectations when working w 3rd party
- Most common tasks required for 3rd party setup
- Charging your client for 3rd party sourcing
- Handling setup with or without blueprint
- Factoring in work already done by client or previous vendors
- Recommended SMM universal campaign setup checklist
- Finalizing marketing goals and benchmarks
- Establishing ongoing monthly consulting tasks – if applicable
- Handling billing between 3rd party and client
- Understanding the communication process from 3rd party to client
- Making sure project managers are able to handle tasks w/ 3rd party
- Outlining exact task responsibilities between you and client’s project manager
- Training project manager according to social media blueprint / marketing goals – if applicable
- Training project manager on reports to present monthly
- Billing client for setup alone
- Outlining and estimating time required for your tasks
- Monthly quality audit
- Monthly performance audit
- Written recommendations and documented analysis
- Estimated time to interface with 3rd party or client staff
- Making key decisions based on campaign goals and benchmarks
- Charging your client for ongoing campaign consulting
- Recommended SMM universal campaign PM setup checklist
- Managing client and 3rd party communication
- Information gathering process
- Access request process
- Establishing ongoing monthly project management tasks
- Billing client for setup alone
- Outlining and estimating time required for your tasks
- Monthly communication tasks
- Monthly campaign tasks
- Quality control tasks
- Reporting tasks
- Monthly reports for client
- Charging your client for ongoing project management
CONTRIBUTING TO CERTIFICATION
