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Paul is the founder and president of AMI and will be serving as the exclusive instructor to AMI's first enrollment of members...
To read a brief bio click here.
Course: Vendor Management
Working with Marketing Service and Software Providers
Course: Vendor Management
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COURSE DESCRIPTION
The vast majority of small marketing agencies do not build their own marketing software and they do not staff in-house employees to perform marketing services. They utilize vendors to provide software and services, so where is the heart to small marketing agencies? Are they just a middleman reseller? What happened to small marketing agencies modeling their businesses to be able to fight for their clients’ marketing ROI the best they can.This course educates marketers how to structure their marketing agency as a consultancy that modularly connects to venders.....View More
This business model allows marketers to stay true to their trade and provide high level consulting to their clients while utilizing vendors to provide the software and execute the marketing services. This course will introduce to you the path to revolutionize how you operate as a marketing agency, how you service clients, how you measure your results and how you make money. It’s time for small marketing agencies to show the world why they are better than the big marketing giants who only take money and never provide a positive marketing ROI to their clients. Learn how to utilize 3rd party providers with full transparency to the client. If you desire to build the best marketing company you can, and you measure yourself with how well you perform for you clients, then this course is a must for you.
LESSONS
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