Jimena Cortes is has owned her own marketing agency since 2012 and is the Chief Marketing Officer of a fast growing software company. She is an author who has been featured on Entrepreneur.com and Forbes.com and writes a column for Forbes.
On average she provides her clients an ROI of 300% or more. Jimena has grown her company primarily through using the power of LinkedIn and SEO. Her company has helped her clients generate over $20 million and counting.
I feel the business model of agency owners who whitelabel is broken. I know, because I’ve been there done that, and agencies whitelabel our services too. But you get stuck in project management mode instead of the creavity of your marketing mind.
You end up doing as little as possible for your clients, since you make money on a spread, instead of giving them your full marketing expertise which is what they really need. But that takes time…Time you aren’t billing for.
Paul has done a fantastic job to get agency owners and consultants to get paid for their expertise, while giving the client a better service that helps them more and still keeps the whitelabel companies employed. All around this is a win-win.
This business model is the only business we should be employing and I’m looking forward to helping Paul make this necessity a reality.
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