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What Business Owners Need
AMI provides certification training to elevate educated marketers to become professional marketing consultants. The industry is rampant with over-priced, sub-par and unethical marketing services. Local businesses are the largest victims. The solution? Business owners need an in-house marketing director to handle their marketing goals, strategy, budget, providers and ROI analysis to give them the best probability of success. They need someone to fight for their growth and handle their marketing dollars as if it were they own company.
With the average marketing director costing $80k annually in the USA, no wonder why local business owners rarely hire one. Even if they did hire one, a marketing director does not perform the work in a marketing campaign, they manage and oversee the work and the results. So, even an in-house marketing director would be tasked to hire and manage outside marketing providers.
Who in the world could provide marketing director level consulting, SPECIALIZES in managing 3rd party marketing providers, and is willing to fight for a business owner’s success
What Marketing Agencies Should Be
Small marketing agencies (SMAs) are modeled as service providers, not consultancies. The issue is they are reselling services under a white label and make their profit by up-pricing the service. However, this business model is not proving to work well for SMAs and certainly is not the best solution for a client. Instead of well educated SMA’s providing elite consulting services to their clients where they transparently manage the 3rd party marketing providers and fight for the client’s ROI, the majority of marketing agencies are just sending white label work reports to their clients and wonder why their clients’ businesses are not growing and why they are not growing as well.
Business owners fall victim, marketers are selling themselves short and both parties lose. This can all change!
AMI provides training to change the heart and soul of small marketing agencies from resellers into professional consultancies that are modeled to fill the marketing director void and give business owners what they deserve, a fighting chance at success. SMAs are taught to consult at the highest level and transparently hire, fire, manage and quality control all 3rd party providers, exactly the way it should be.
The Education
Consultant to Consultancy Integrative Learning
Within the AMI Business Program (Professional Consultant to Consultancy Certification Program), students learn how to be a professional consultant, build a consultancy and integrate their consulting capabilities as billable services within their consultancy. The education format of AMI is very simple. Learn marketing consulting skills in parallel with how to apply them as billable consulting services within YOUR consultancy.
The absolutely huge barrier to transcending from marketing education to billable consulting services is the process, system and level of organization required to make it happen. With AMI’s integrative learning approach you will never learn anything you can’t charge a client for. 1-to-1 integrative learning at it’s finest.
Simple Education Objectives
Graduate professional
marketing consultants
Educate them to build
their own consultancy
Integrate their consulting
capabilities as billable services
| AMI Education Approach |
Traditional Education Approach |
|
|---|---|---|
| Learn a consulting skill |  |
|
| Break consulting processes into billable tasks | |
 |
| Group tasks into a billable consulting service | |
|
| Estimate time to perform service | |
|
| Set hourly or global cost of service | |
|
| Align services with proposal system | |
|
| Deploy tasks to project management system | |
|
| Provide client reporting | |
|
Who it is for?
The AMI Consultant to Consultancy Business Program is specifically designed to educate a consultant who intends to build a marketing consultancy around their skills. The ideal profile of an AMI student is a marketer who is currently reselling services from a 3rd party provider or planning on offering marketing services to clients. Many marketers are weary about reselling services, especially under a white label, and are looking for a better way to service their clients. AMI certification training provides the best business model to provide elite consulting AND services to your clients without having to resell or white label. Students should have a baseline understanding of online marketing because education offered by AMI is not for newbies in the marketing industry.
Marketing Agency Owners
For agency owners who want to structure their company with the best business model available while providing top shelf services to their clients
Marketing Agency Startups
For marketers just starting their business who want to structure right the first time and master their trade while providing consulting & marketing services.
Education Features
70+ Lessons
Master 6 Marketing Marketing Mediums
40 Billable Consulting Services
140 Hours Video Training
Full Video Transcriptions
Supplementary Handouts & Resources
10 LIVE Trainings with Interactive Q&A
40 Consulting Service Intake Forms
40 Consulting Service Report Templates
40 Consulting Service Task Checklists
Over 500 Consulting Tasks
Specialize in the 6 Primary Marketing Mediums
Search Engine Optimization
Social Media Marketing
Reputation Marketing
Website Design
Paid Advertising
Traffic, Leads & Conversions
All Courses in the Business Program
AMI Education Breakdown
Consultant Education
Marketing Consultant Education
AMI provides certification training to elevate educated marketers to become professional marketing consultants. The industry is rampant with over-priced, sub-par and unethical marketing services. Local businesses are the largest victims. The solution? Business owners need an in-house marketing director to handle their marketing goals, strategy, budget, providers & ROI analysis to give them…
Consultancy Education
Marketing Consultancy Education
AMI provides education to build and certify professional marketing consultancies. AMI defines a consultancy as a marketing business that provides marketing director level consulting and project management services, but does not execute the marketing campaigns themselves. Therefore, the consultancy is specialized in managing 3rd party marketing provider…
Enrollment is currently OPEN
Schedule a meeting with us to talk about your enrollment options.